AI regulation in Brazil has entered its decisive stretch, and the shape it is taking changes what your company should do now — not only when the law takes effect.
What is at stake
Bill PL 2338/2023, approved by the Senate, heads to a vote in the Chamber of Deputies in 2026. Brazil's Ministry of Finance has signaled a flexible, risk-tiered model: more sensitive applications will face higher demands for transparency, control and compliance; low-impact tools will follow simplified rules.
Why it matters
Risk-based regulation means the obligation depends on the use, not on the technology itself. The same company can run a low-risk chatbot and a high-risk credit-decision system — each with distinct requirements for documentation, auditing and human oversight.
The impact for companies
Those who map today where AI is used, at what risk level and with which controls, reach the vote prepared — instead of chasing compliance afterward. A use-case inventory, risk classification and audit trails stop being optional.
Entercast's read
Regulation is not a brake: it is a map. Companies that structure AI governance before the law turn requirement into advantage — they operate with more confidence, sell to more demanding clients and avoid rework when the rules take effect.